Dynamic market disruptions

Market disruptions have become increasingly dynamic, with external shocks such as tariffs, trade wars, and geopolitical tensions reshaping global economic landscapes. These disruptions often trigger industry volatility, influencing everything from global supply chains to pricing strategies and organizational resilience. This paper explores the financial effects of these disruptions through the PESTEL framework strategic model that examines the Political, Economic, Social, Technological, Environmental, and Legal dimensions of macro-level forces. Using an interdisciplinary literature review of over 30 scholarly sources, the study investigates how tariffs and trade policies catalyze systemic instability and identifies the organizational vulnerabilities they expose. The PESTEL model is applied to structure risk identification and strategic response, equipping decision-makers with a proactive, data-informed approach. The findings reinforce the necessity of holistic and anticipatory strategies for navigating uncertainty, safeguarding performance, and fostering resilience in increasingly volatile global markets.