1 Department of Economy and Sustainable Development, Harokopion University of Athens, Greece.
2 Department of Tourism Management, University of West Attica Greece.
3 School of Medicine National and Kapodistrian University of Athens Greece.
4 Department of Informatics and Computer Engineering University of West Attica Greece.
International Journal of Science and Research Archive, 2025, 16(02), 392-400
Article DOI: 10.30574/ijsra.2025.16.2.2312
Received on 25 June 2025; revised on 02 August 2025; accepted on 04 August 2025
This study examines the dynamic relationship between cultural entrepreneurship and the valorization of Athens’ painting heritage within the context of cultural tourism. Through quantitative research conducted on a sample of visitors who engaged with the works of prominent Greek painters, the study analyzes levels of artist recognition, information-seeking patterns, and degrees of engagement with relevant cultural spaces.
Cultural Entrepreneurship; Painting Heritage: Athens; Cultural Tourism
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Fotini Maniou, Roιdo Mitoula, Maria Manola, Ioanna Maniou and Ioannis Diannis. Cultural entrepreneurship and painting heritage: The case of Athens in cultural tourism. International Journal of Science and Research Archive, 2025, 16(02), 392-400. Article DOI: https://doi.org/10.30574/ijsra.2025.16.2.2312.
Copyright © 2025 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0







