1 University of Central Lancashire, Preston, UK.
2 Bangladesh University of Professionals, Dhaka, Bangladesh.
3 Govt. Titumir College, Gulshan, Dhaka, Bangladesh.
4 University of Business and Technology, Dhaka, Bangladesh.
5 Bangladesh University of Professionals, Dhaka.
6 North South University, Dhaka, Bangladesh.
International Journal of Science and Research Archive, 2025, 16(02), 460-470
Article DOI: 10.30574/ijsra.2025.16.2.2354
Received on 04 May 2025; revised on 09 August 2025; accepted on 11 August 2025
This study investigates the influence of social media branding on consumer purchase behavior through a comprehensive empirical and thematic analysis. By integrating quantitative surveys and qualitative content examination, the research explores how factors such as brand awareness, influencer credibility, and user engagement shape consumer decision-making processes across diverse social media platforms. The findings reveal that authentic and interactive social media branding significantly enhances consumer trust, brand loyalty, and purchase intentions. This research provides valuable insights for marketers aiming to optimize branding strategies in the evolving digital marketplace.
Social Media Branding; Consumer Purchase Behavior; Influencer Credibility; Brand Awareness; User Engagement; Purchase Intention
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Raiyan Haider, Md. Farhan Ishrak Shaif, Raiyan Ahmed, Nahid Hasan Nafi, Mahmudul Reza Sumon and Mushfiqur Rahman. The influence of social media branding on consumer purchase behavior: A comprehensive empirical and thematic analysis. International Journal of Science and Research Archive, 2025, 16(02), 460-470. Article DOI: https://doi.org/10.30574/ijsra.2025.16.2.2354.
Copyright © 2025 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0
