Dissemination of health communication by using community radio; with special reference to Karnataka State

Community Radio plays a vibrant role in transforming and preserving communities alive. Radio is a powerful tool to mobilize and transfer actions by informing and empowering the people of the community. Community radio, rural radio, cooperative radio, or development radio its proponents feel that radio holds the key that will unite country’s linguistics and ethnic diversity and improve the economic disparity and the huge urban-rural divide. It gives voice to the marginalizing sections of the community by facilitating public with opportunity to open up their needs to local government and sometime central government. Radio has its broader reach in remote areas and can reach people of every walk of life. Radio can be used as an effective tool of communication for circulation of health-related messages. This media can be useful for healthcare services, policies where healthcare manpower not able to access or not properly functioning due to lack of transportation facilities especially in rural India. Community radio which is preferably need base of the community followed by their culture dialect. CR can be effectively used to deliver health information to masses and thereby create more awareness within public. To study this specific area both primary and secondary data are used.