1 OTHM UK.
2 BRAC University.
3 Independent University.
4 Daffodil International University.
5 University of Chittagong.
International Journal of Science and Research Archive, 2025, 16(01), 264-273
Article DOI: 10.30574/ijsra.2025.16.1.2035
Received on 27 May 2025; revised on 01 July 2025; accepted on 04 July 2025
This paper explores the transformative effects of AI-driven personalization on consumer behavior within the e-commerce landscape. It investigates how advanced AI algorithms enhance customer engagement by delivering tailored product recommendations, improving satisfaction, and fostering loyalty. The study also examines the challenges and ethical considerations surrounding data privacy and algorithmic transparency. By providing valuable insights into AI’s role in shaping consumer preferences, this research underscores the critical importance of personalization strategies for sustaining competitive advantage in today’s digital marketplace.
AI-Driven Personalization; E-Commerce Consumer Behavior; Personalized Product Recommendations; Data Privacy in E-Commerce; Algorithmic Transparency; Customer Engagement Strategies
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Farina Iqbal, Apurba Afiat, Mahrin Mobassera Shoily, Shovan Samanta Turzo and Md. Saeelan Arafat. AI-driven personalization in e-commerce: evaluating the transformative effects on consumer behavior. International Journal of Science and Research Archive, 2025, 16(01), 264-273. Article DOI: https://doi.org/10.30574/ijsra.2025.16.1.2035.
Copyright © 2025 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0
