Department of Humanities-Social Sciences, Dr. Ram Manohar Lohiya National Law University, Lucknow-226012, Uttar Pradesh, India.
International Journal of Science and Research Archive, 2025, 16(01), 1500-1503
Article DOI: 10.30574/ijsra.2025.16.1.2173
Received on 14 June 2025; revised on 20 July 2025; accepted on 22 July 2025
This paper uses Symbolic Interactionism approach to explore how slogans as a reference point influence our understanding of society, guide social discourse, and reshape individual realities. Through analysing real examples from social protests and advertisements, this article highlights the transformative potential of slogans in raising awareness and in social change by influencing interpretations at both the individual and the social levels by shaping our perception and meaning construction.
Slogan; Symbolic Interactionism; Symbol; Advertising
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Siddhartha Mishra. Understanding slogans through symbolic interactionism. International Journal of Science and Research Archive, 2025, 16(01), 1500-1503. Article DOI: https://doi.org/10.30574/ijsra.2025.16.1.2173.
Copyright © 2025 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0
