1 University of Dhaka.
2 STEM Faculty of Universal College Bangladesh.
3 Ordnance centre and school, University of Professionals, Bangladesh.
4 Wichita State University, Wichita, KS, USA.
5 Dhaka University.
International Journal of Science and Research Archive, 2025, 16(01), 1981-1993
Article DOI: 10.30574/ijsra.2025.16.1.2255
Received on 17 June 2025; revised on 26 July 2025; accepted on 28 July 2025
This paper investigates customer perceptions of data privacy in AI-enhanced financial services, emphasizing the critical role of trust, transparency, and ethical data management. It explores how privacy concerns influence customer acceptance and engagement with AI-driven financial products, highlighting the balance between personalization benefits and data security risks. Through analytical assessment, the study identifies key factors shaping customer confidence and suggests strategies for financial institutions to foster privacy-conscious AI adoption while enhancing service quality. The findings contribute valuable insights for policymakers and practitioners navigating privacy challenges in AI-enabled finance.
Data Privacy; AI in Financial Services; Customer Perception; Trust in AI; Ethical Data Management; Financial Technology Security
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Md. Rahad Amin, Rajan Ahmad, Khadija Farjana, Nasrin Sultana and Sajib Chowdhury. Customer perception of data privacy in AI-enhanced financial services: An analytical assessment. International Journal of Science and Research Archive, 2025, 16(01), 1981-1993. Article DOI: https://doi.org/10.30574/ijsra.2025.16.1.2255.
Copyright © 2025 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0
